For the last year I have been listening to the podcast called The Bestseller Experiment, by the "two Marks." These guys have done a great job of presenting all the elements of indie publishing by interviewing a stellar line-up of authors and others important to the business of self-publishing. Their goal was to write, edit, and market a bestselling novel in one year. Which they did! This book is the result. It is a fun, humorous read.